Coaching + implementation for custom home builders
Run your builder sales on an operating system, not on memory.
BOS is a coaching and implementation program for custom home builders. A guided roadmap tailored to where your company is, recurring 1:1 coaching calls, a proven builder sales process installed step by step, and your whole team trained — all in one portal, one login.
Prefer to check the math first? Run it on your own numbers →
- Built for custom home builders and design-build firms
- Flat pricing: one implementation fee + monthly coaching
- Cancel with 30 days' notice
The implementation roadmap
5 phases
worked step by step, starting from where your company actually is
- Phase 1
- Kickoff & Foundation
- Phase 2
- Diagnose & Baseline
- Phase 3
- Sales Process Install
- Phase 4
- Team Enablement
- Phase 5
- Operate & Scale
Each phase carries coaching calls, Classroom lessons, and action items both teams can see.
5 phases
guided implementation roadmap, tailored to your starting point
1:1
recurring coaching calls — recorded, recapped, action items shared
1 login
one portal for the whole team — roadmap, Classroom, library
30 days
cancel notice — flat pricing, no long-term contract
Structural facts about the program — what it contains and how it runs. No revenue claims, no invented case studies.
The problem
Founder-led selling built the company. It's also the ceiling.
In most custom building companies, the sales process is the founder. Every inquiry, quote, follow-up, and close runs through one person's instincts. It works — until a busy season hits, follow-up slips, revenue turns lumpy, and nobody else on the team can run a process that was never written down.
BOS exists to move that process out of your head and into a system your team can run: documented stages, trained people, shared accountability, and a coaching cadence that keeps all of it honest.
The question is whether your sales process survives a week you're not in it.
What gets installed
The whole system, into your company. Nothing left as homework.
A guided implementation roadmap
Five phases from Kickoff & Foundation through Operate & Scale, tailored to where your company is today — with the current step always visible to both teams.
Recurring 1:1 coaching calls
Working sessions with the BOS team, recorded with written recaps and shared action items — so both teams stay accountable between calls.
A proven builder sales process
From first inquiry to signed contract, installed step by step into how your company actually sells — not handed over as a PDF to implement alone.
Team training in the BOS Classroom
Structured lessons that train the process to your whole team, so the ability to sell a build stops living in one person's head.
The resource library
Agreements, templates, and marketing materials — the working documents of a builder sales operation, ready to adapt to your company.
One portal, one login
Roadmap, coaching, Classroom, and library live in one place for the whole team — no scattered folders, no tool sprawl.
Why it works
Seven ways a written process moves the numbers you already track.
01
The process leaves your head.
02
Follow-up stops depending on memory.
03
Both teams stay accountable.
04
Your team learns one playbook.
05
You start from where you are.
06
Nothing is left as homework.
07
Proof, not hype.
08
Your numbers, your call.
Builds per year × average contract × close rate. See what one more closed build is worth to your company — in two minutes, on your inputs.
Is this you
Built for builders ready to install, not shop.
A strong fit if
- You run a custom home building or design-build firm closing a handful to a few dozen builds a year.
- Sales currently lives in the owner's head, and follow-up slips when the building side gets busy.
- Revenue is lumpy, and you want a repeatable process more than you want another lead source.
- You'll put in the reps — the coaching calls, action items, and team training are the program.
Probably not yet if
- You're looking for a lead-generation service — BOS installs the process that closes leads, it doesn't sell you leads.
- You want software alone — the portal runs the program, but the coaching and implementation are the program.
- Nobody on your team has time for coaching calls and action items yet.
Proof, not hype
Flat pricing, shared accountability, no invented numbers.
Flat, disclosed pricing
One implementation fee plus a monthly coaching fee, and you can cancel with 30 days' notice. No percentage of your revenue, no long-term contract, and the figure is quoted plainly on the call.
Recorded and recapped
Every coaching call is recorded and followed by a written recap with shared action items. Accountability runs both ways — you can always see what we committed to, and we can see the same for your team.
No invented numbers
We make structural claims about what the program contains and how it runs. If we can't stand behind a figure, it doesn't appear here — the calculator shows what your own numbers imply, and that's the only math on this site.
How it runs
Three steps, and the third one is yours.
1
Book the discovery call
Twenty to thirty minutes, recorded. We walk through how your company sells today — lead flow, follow-up, who closes — and tell you plainly whether BOS fits. If it doesn't, that's a useful answer too.
2
We install the system
The roadmap is tailored to where you are, then worked phase by phase — sales process, team training, resources — done with you on recurring 1:1 coaching calls.
3
Your team runs it
By Operate & Scale, the process runs without you in every deal: your team trained in the Classroom, follow-up owned, and the coaching cadence keeping it honest.
Straight answers
The questions builders ask first.
What exactly do we get?
A guided implementation roadmap tailored to where you are, recurring 1:1 coaching calls with the BOS team (recorded, with recaps and shared action items), a proven builder sales process installed step by step, team training through the BOS Classroom, and a resource library of agreements, templates, and marketing materials — all in one portal, one login for the whole team.
How is this different from a course?
A course hands you videos and wishes you luck. BOS is implementation: the roadmap is tailored to your company, the coaching calls work the current phase with you, and the shared action items keep both teams accountable between calls. The Classroom is one piece of the program, not the program.
What does it cost?
Pricing is flat and disclosed up front: one implementation fee plus a monthly coaching fee, and you can cancel with 30 days' notice. No percentage of your revenue and no long-term contract. We quote the figure plainly on the discovery call.
How much of my time does this take?
A recurring coaching call plus the action items between calls. The roadmap is paced to your capacity in the diagnose phase — the point is to move the sales process off your plate, not to hand you a second job.
We only close a few homes a year. Is this for us?
That's who it's built for — custom builders and design-build firms closing a handful to a few dozen builds a year. At that volume every conversation matters, which is exactly when follow-up slipping through an owner's inbox costs the most.
What results should I expect?
We don't promise numbers, and you should be wary of anyone in this space who does. What we commit to is structural: a documented sales process installed in your company, a trained team, shared accountability on every action item, and a coaching cadence until it runs. The calculator shows what your own close rate and contract value imply — it's a model, not a promise.
Give your sales process a system to live in.
A twenty-to-thirty-minute call tells you whether BOS fits how your company builds and sells. Recorded, unhurried, and specific to you.